Social Media Optimization
Social Media Optimization (SMO) is a technique or a strategy in which individuals, organizations or businesses use social media networks to manage and grow an organization’s message and their online existence. Now days Social Media Optimization is a very popular Digital Marketing strategy and mostly used to increase the awareness of a brand, products or services by showing it to a vast amount of audience using social media platforms.
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Why Social Media Optimization Is Important?
Publishing creative content on the Social Media Platforms and painting it such a way to enhance sharing and engagement are some of the key motives of SMO. Sharing button of Facebook or a RSS Feed on the blog page or website is the great examples of SMO.
Below points will elaborate the importance of Social Media Optimization:-
A. SMO Ensures a strong presence on the web
B. SMO Increases the reach of your Brand, Product or service.
C. SMO Drives more traffic.
D. SMO Generates Leads.
E. SMO Improves Ranking in Search Engine
10 Important steps to keep in mind for Social Media Optimization
- Choose the right Social Media platforms for your audience.
- Analyze your audience.
- Encourage people, employees, relatives to share your content.
- Post visual content.
- Use #hashtags but not overuse.
- Perform Competitive Analysis.
- Build a strategy on the basis of your research.
- Make a presence on Youtube.
- Perform execution of your selected strategy.
- Do analysis of your results and adjust accordingly.